Optimize Smart Online Training

Q1. What is this program NOT about?

This is not a course on business intelligence or data science.

There are no chapters on business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’, ‘R’ etc.

In this course, the focus is mainly on learning web/digital analytics and optimizing the online performance of a business.

The focus is on analysing and optimizing any online and offline footprints of a business, as long as they can be measured, classified or categorized and are used to optimize the online performance of a business.

Data can also be used to optimize the offline performance of a business and to take wide range of business decisions from operational, strategic to predictive.

For that we use other business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’ etc. all of which are not web analytics.

This program is not an academic exercise.

 

It is not like a school/college certification program where they just teach you the subject, some cool terms but not teach you how to apply it in real life.

 

It is about getting the end result i.e. generating more sales and ROI by leveraging analytics data.

 

Every topic covered in this program has something to do directly with your day to day job. 

Q2. What do I need to know in advance in order to benefit from this program?

In order to get the maximum benefit from this program, you need to have a working knowledge of e-commerce.

What i mean by that is, you understand how ecommerce works. That you have made a purchase online. And that you can use the Google search engine, open and send emails, browse internet, etc. If you can’t use computer then this program is definitely not for you.

No prior knowledge of maths and statistics is required.

This is not a technical course so no prior knowledge of HTML and JavaScript is required.

Q3. How much time will I need to dedicate to this training each week?

You can complete this program over whatever time-frame you want. 

This program is designed to fit in around any schedule because we know that most people have 9-5 jobs or families or busy schedules.

So to answer your question, you should allocate at least two hours per week to work through this program. If you can do that then you’re good.

Q4. Will this program work for me?

Why not? This program is working well for hundreds of people from different industries and countries. Why it won’t work for you? If you choose to follow my process, it is 100% going to work for you.

Q5. I am brand new. Will this program work for me? 

This program will absolutely work for you even if you are brand new. If you are a college student, this program can help you tremendously in building your career in digital analytics.

Q6. I have 10+ years experience in digital analytics and marketing. Will this program work for me?

This program will absolutely work for you. It is highly unlikely that you won’t find anything new in this program. We have students with decade of experience in digital marketing, benefiting from this program. Don't let the number of years of experience stop you from learning new skills.

Q7. I am in this _____ industry. Will this program work for me?

Listen, it doesn’t matter what industry you are in. As long as you have set up a website and you want to measure the online performance of your business, this program is going to help you.

Q8. I use Adobe Analytics and not Google Analytics. Will this program still work for me?

Absolutely. This program is on digital analytics and Google Analytics is just one of the tools used to implement digital analytics. You can also use Adobe Analytics to implement digital analytics. So the two courses ‘Sales and ROI Accelerator’ and ‘Data, Maths and Stats mastery’ are still relevant to you. You can choose to skip the ‘Google Analytics Mastery’ course. 

Q9. I run a non-ecommerce website. Will this program work for me?

Absolutely. There is a common misbelief that digital analytics is only helpful for ecommerce websites. In fact, non-ecommerce websites need more analytical insight than ecommerce websites. 

That is because, unlike ecommerce websites, almost all macro conversions (like placing an order) happen offline via phone calls, store visits, on-site visits etc. This makes attributing offline conversions to online marketing activities very difficult and challenging. 

If you are doing marketing for this type of website then you will have a hard time reporting the value you have added to the business bottomline without proving that your online marketing efforts have actually impacted the offline conversions. 

So if you manage or market a non-ecommerce website then the knowledge of digital analytics is extremely important for you.

Q10. English is not my first language. Will I be able to understand the study material?

Yes you will understand the study material. We have students from all over the world. It does not matter whether or not English is your first language. You will understand the study material.

We have students from US, Canada, Mexico, UK, France, Spain, Italy, Finland, Germany, Belgium, Poland, Sweden, Turkey, UAE, India, Thailand, Vietnam, Australia, New Zealand to as far as China, Japan and South Korea where very few people know English.

We have students from dozens of countries where English is not their first language. All these people are successfully taking this course.

Q11. Do you provide any guarantee?

Yes. Absolutely. We guarantee that if you keep doing what you're doing, you'll get the same results. That's our guarantee. Now, with that said, we also guarantee that our program works. 

Let's just be clear that you should either commit to this program, with the attitude that it's going to work for you fully and completely, or you decide that it's not right for you at this time. If it's not a good fit, that's totally okay. 

But I can assure you this, people who are looking for a reason for something not to work usually find it. This is very true. If someone's really looking at reasons why this isn't going to work, they're going to find it anyway. 

Q12. How long until I see results from this training?

So that totally depends on how quickly you work through the training program and how quickly you take action. Some people get results within the first week of joining the program, others work their way through slowly and it takes longer.

Q13. If I purchase this program now can I start at a later date?

Yes you can. You can purchase right now to secure your seat and lock it in... at the current price and then you can start the program at whatever date you want. You get lifetime access to the study material. You can start this program 10 years from today. But I won’t recommend that : )

But make sure you go ahead and join right now to lock in the current price... as it may not last. We are going to double the course fees pretty soon. You have been warned : )

Q14. Do I have to complete this program in 8 weeks or can I work at my own pace?

You can complete this program over whatever time-frame you want. You can choose to complete this in less than 8 weeks or over the course of one year, that is totally up to you and what works best for you.

Q15. What is the difference between ‘Digital analytics’ and ‘Google Analytics’?

99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics. They just copy each other. Monkey see, monkey do. 

But Digital analytics is not about GA, GTM. It is about analyzing and interpreting data, setting up goals, strategies and KPIs. It’s about creating strategic roadmap for your business.

Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’. You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs. You are either likely to end up somewhere other than your destination or get involved in an accident.

You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment. You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.

You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Digital Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA. You need to know lot more than GA in order to work as a Digital Analyst.

However here is the good news. This training program also include a course on Google Analytics.

Q16. What is the difference between Digital Analytics and Conversion Optimization?

Digital Analytics is the core discipline. Conversion optimization is one of the application of Digital analytics.

Digital Analytics is like grammar and words, and conversion optimization is the language based on that grammar. So if you try to speak conversion optimization without knowing the grammar, you are going to speak it all wrong.

So for a start, you could be saying conversion ‘rate’ optimization all this time. When the proper name is ‘conversion optimization’ (and there is a good reasoning behind that).

In fact, you can run A/B tests 24 hours a day, 7 days a week, 365 days a year and still won’t see any improvement in sales if you don’t understand the statistics behind such tests.

Data sampling issues, underpowered hypothesis, statistical significance issues, underpowered tests, overpowered tests, poor data sample, confounding variables etc can easily skew your test results and give you imaginary lifts which will never translate into actual sales.

Digital analytics is about analyzing and interpreting data, setting up goals, strategies and KPIs. It’s about creating strategic roadmap for your business. Its about the maths and stats.

Conversion optimization deals with on site optimization where Digital page designs are evaluated and optimized for conversions through ‘voice of customers analysis’.

As such, conversion optimization is a subset of Digital analytics.

If you are strong in Digital analytics but weak in conversion optimization, you can still do well. But if you are weak in Digital analytics, you are destined to fail in conversion optimization.

Why?

Because you lack a basic understanding of how data works, how number and ratio metrics work, how to analyze and interpret data.

You won’t understand data sampling issues, you won’t understand statistical significance issues with ratio metric like conversion rate.

Then anything you do in conversion optimization is not based on maths and stats but the best practices borrowed from other optimizers.

What separates one optimizer from the other, is actually the interpretation of data. How they read the data and gather insight to drive sales.

Any person can learn to do A/B testing in a couple of hours. But that does not mean they can actually benefit from it. Because poor data interpretation results in poor insight.