Course curriculum

  1. Welcome

  2. Module-1: Digital analytics foundation

  3. Module-2: Overcoming the barriers to implementing analytics

  4. Module-3: Tools for carrying out digital analytics

  5. Module-4: Understanding data in digital analytics

  6. Module-5: Mastering data reporting

About this course

  • 312 lessons

  • Start date: Available now

    Sign up for the Data, Maths & Stats Mastery program and get immediate access.

  • Duration: Self paced

    You have lifelong access to the program and can take as long as you need.

  • Mode of study: 100% online

    Learn anytime, and from anywhere, with our online interactive virtual learning environment.

  • Exam type: Continuous online assessments

    We use online assessments to check your understanding throughout the course.

  • Free lifetime access and course updates

    Once you sign up you have lifelong access to up to date study material.

  • Prerequisites: Working knowledge of ecommerce

    You don't need a coding, maths, or stats background to complete this course.

  • Think in terms of ROI

    To recover the entire cost of this training, you would need just one client from the Western world, regardless of where you live.

  • Get this program for FREE

    If you work in-house, just ask your boss or company to pay for this program. In this way, you get this program for FREE.

  • Learn in your native language

    We have students from all over the world. You can translate the course material into your native language if you want.

  • Convert text to speech in your native language.

    If you are visually impaired or prefer to listen, then you also have the option to convert text to speech in your native language.

  • Access the course via mobile app

    The Data, Maths & Stats Mastery program is also available on mobile devices (both IOS and Android).

  • Life long free consulting

    This is not the training where you go through it, get stuck and feel like there is no way to move forward. You can ask as many questions as you want.

Join 4000+ digital marketing professionals and analysts

The "Data, Maths & Stats Mastery course" is a part of the Digital Analytics Implementation program.


Meet the Instructor: Himanshu Sharma

(Author of Four Best Selling Books on Digital Analytics & Conversion Optimization)


  • Over 20 years of experience in Digital Analytics and Marketing.

  • Author of four best-selling books on Digital Analytics & Conversion Optimization

  • Nominated for ‘digital analytics association awards for excellence’.

  • Run one of the most popular blogs in the world on digital analytics at optimizesmart.com

  • Consultant to countless small and big businesses over the decade.


OptimizeSmart.com is one of the most visited analytics blogs on the planet. It gets more than a quarter-million visitors a month from all over the world.