" The number 1 reason why most business owners and marketing professionals are not able to scale their advertising and maximize sales because they don't know their numbers. "


" The number 1 reason why conversion optimization is not working for businesses because optimizers lack basic understanding of the maths & stats behind testing. "

Is this training program right for you?

This training program is for you, if any one or all of the following apply to you:

  • You are struggling to understand the true purchase journey of your customers.

  • You can not determine the most effective marketing channels for investment.

  • You can not scale your marketing efforts and ad spend because you don’t really know what is working and not working in your marketing.

  • You are losing money in paid advertising because you don’t know what is working and where to invest time and money.

  • Your client/boss is not happy with your performance because you are having a hard time proving the ROI of your marketing/ optimization efforts.

  • You are struggling to understand your web analytics reports.

  • You are running A/B tests after A/B tests but it is not resulting in any ‘real lift’ in sales and other conversions.

  • You do not have well defined goals, strategies and KPIs in place for your business/company. You do not have a strategic roadmap for your business.

  • You do not have a proven process and framework in place through which you can scale your business and optimization efforts.

  • Your lack of knowledge and skills are hindering your ability to grow in your business/career.

Upon completion of this program you would be able to:

  • Increase your website sales and ROI by leveraging the knowledge of digital analytics.

  • Understand the true purchase journey of your customers.

  • Determine the most effective marketing channels for investment.

  • Scale your marketing efforts and ad spend because you know what is working and not working in your marketing.

  • Stop losing money in paid advertising because you know exactly what is not working and where to really invest time and money.

  • Prove the ROI of your marketing/optimization efforts.

  • Understand your web analytics reports and do a very focused and meaningful analysis from the very start.

  • Run A/B tests and expect ‘real lift’ in sales and other conversions.

  • Setup well defined goals, strategies and KPIs for your business/company. Have a strategic roadmap for your business.

  • Have a proven process and framework in place through which you can scale your business and optimization efforts.

Digital Analytics Implementation Program is made up of following three courses:



Sales & ROI Accelerator Curriculum

The ‘Sales & ROI Accelerator’ course is designed to help you quickly increase your website sales and ROI in a short period of time. 

 

Here the focus is on creating a strategic road-map for your business and on setting up goals, strategies, KPIs and funnels. 

 

There is less focus on teaching you Google Analytics and the maths & stats behind digital analytics and conversion optimization.

 

Index

Module-1: Foundation Fortunes

Module-2: The PERFECT Website Audit

Module-3: The PERFECT Analytics Audit

Module-4 Website Usage Analysis

Module-5: Understanding Customers Purchase Journey

Module-6: Setting up Goals, Strategies and KPIs

Module-7: Building Value ladder and Funnels 

Module-8: Funnel Optimization for Conversions and ROI.



Google Analytics Mastery Curriculum

The ‘Google Analytics Mastery’ course is designed to help you get the most out of Google Analytics.

 

Here the focus is on learning and using Google Analytics. This course teaches only Google Analytics.


Index

>> Google Analytics Foundation (Basics, Account Structure, Hits, Sessions, Source, Medium, URL tagging…)

>> Google Analytics Jump start (Cookies, Client ID, Users, Dimensions, Metrics, User ID, Marketing Channels…)

>> Google Analytics Acceleration Zone (Session & Conversion Attribution, Campaign Attribution, Channel grouping, Session Quality…)

>> Mastering Google Analytics Admin (Account Settings, Property Settings, View Settings, Cross Device Reports, Referral exclusion, Audience, Data Import…)

>> Becoming Expert E-commerce Analyst (Shopping Behavior analysis, Checkout funnel analysis, Advanced Analysis in 360, ....)

>> Attribution Modelling (cross-channel attribution, cross-device attribution, online-offline attribution, hybrid attribution, attribution models, creating custom models…) 



Data, Maths & Stats Mastery Curriculum

The ‘Data, Maths and Stats Mastery’ course is designed to help you learn the maths and statistics behind digital analytics and conversion optimization in great detail.

 

So that you can correctly interpret data and make data smart business decisions.


Index

Lesson-1: Digital Analytics Foundation

Lesson-2: Overcoming the barriers to implementing analytics

Lesson-3: Tools for carrying out Digital Analytics

Lesson-4: Understanding Data  in Digital Analytics

Lesson-5: Mastering Data Reporting


Lesson-6: Best excel charts for data analysis and reporting

Lesson-7: Understanding Metrics

Lesson-8: Understanding Conversion and Conversion Rate

Lesson-9: Introduction to Key Performance Indicators (KPIs)

Lesson-10: KPI Examples


Lesson-11: Tracking Metrics and KPIs

Lesson-12: Statistics behind analytics & conversion optimization (Part-1)

Lesson-13: Statistics behind analytics & conversion optimization (Part-2)

Lesson-14: Statistics behind analytics & conversion optimization (Part-3)

Lesson-15: Statistics behind analytics & conversion optimization (Part-4)


BONUS LESSON: Understanding Company Financials

Meet the Instructor: Himanshu Sharma


Hi, I am Himanshu Sharma. 

I help business owners and marketing professionals in generating more sales and ROI by: fixing their website tracking issues, by helping them understand their true customers purchase journey and by helping them determine the most effective marketing channels for investment.

I do that through 1-on-1 consultation and/or online training program.

I have over 14 years experience in digital analytics and digital marketing. 

I am the author of four best-selling books on analytics and conversion optimization.

I was nominated for ‘digital analytics association awards for excellence’. 

Digital Analytics Association‘ is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

Look what ‘Anthon’ was able to achieve through this program


 

Look what ‘Shikhil’ was able to achieve through this program



Look what ‘Juan’ was able to achieve through this program




Look what ‘Neal’ was able to achieve through this program




Look what ‘Karel’ was able to achieve through this program




Look what ‘Xaio' was able to achieve through this program




Look what ‘Travis' has to say about this program




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Look what ‘Mohamed' has to say about this program



Look what ‘Vinay' has to say about this program



Look what ‘Chris' has to say about this program



And there are many more...










Read more reviews from our students

Join 200+ digital marketing professionals and analysts

We have students from all over the world.

It does not matter whether or not English is your first language. You will understand the study material.

We have students from dozens of countries where English is not their first language. All these people are successfully taking this course.

Frequently asked questions (FAQs)

Q1. What is this program NOT about?

This is not a course on business intelligence or data science.

There are no chapters on business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’, ‘R’ etc.

In this course, the focus is mainly on learning web/digital analytics and optimizing the online performance of a business.

The focus is on analysing and optimizing any online and offline footprints of a business, as long as they can be measured, classified or categorized and are used to optimize the online performance of a business.

Data can also be used to optimize the offline performance of a business and to take wide range of business decisions from operational, strategic to predictive.

For that we use other business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’ etc. all of which are not web analytics.


This program is not an academic exercise.

 

It is not like a school/college certification program where they just teach you the subject, some cool terms but not teach you how to apply it in real life.

 

It is about getting the end result i.e. generating more sales and ROI by leveraging analytics data.

 

Every topic covered in this program has something to do directly with your day to day job. 



Q2. What do I need to know in advance in order to benefit from this program?

In order to get the maximum benefit from this program, you need to have a working knowledge of e-commerce.

What i mean by that is, you understand how ecommerce works. That you have made a purchase online. And that you can use the Google search engine, open and send emails, browse internet, etc. If you can’t use computer then this program is definitely not for you.

No prior knowledge of maths and statistics is required.

This is not a technical course so no prior knowledge of HTML and JavaScript is required.


Q3. How much time will I need to dedicate to this training each week?

You can complete this program over whatever time-frame you want. 

This program is designed to fit in around any schedule because we know that most people have 9-5 jobs or families or busy schedules.

So to answer your question, you should allocate at least two hours per week to work through this program. If you can do that then you’re good.


Q4. Will this program work for me?

Why not? This program is working well for hundreds of people from different industries and countries. Why it won’t work for you? If you choose to follow my process, it is 100% going to work for you.


Q5. I am brand new. Will this program work for me? 

This program will absolutely work for you even if you are brand new. If you are a college student, this program can help you tremendously in building your career in digital analytics.


Q6. I have 10+ years experience in digital analytics and marketing. Will this program work for me?

This program will absolutely work for you. It is highly unlikely that you won’t find anything new in this program. We have students with decade of experience in digital marketing, benefiting from this program. Don't let the number of years of experience stop you from learning new skills.


Q7. I am in this _____ industry. Will this program work for me?

Listen, it doesn’t matter what industry you are in. As long as you have set up a website and you want to measure the online performance of your business, this program is going to help you.


Q8. I use Adobe Analytics and not Google Analytics. Will this program still work for me?

Absolutely. This program is on digital analytics and Google Analytics is just one of the tools used to implement digital analytics. You can also use Adobe Analytics to implement digital analytics. So the two courses ‘Sales and ROI Accelerator’ and ‘Data, Maths and Stats mastery’ are still relevant to you. You can choose to skip the ‘Google Analytics Mastery’ course. 


Q9. I run a non-ecommerce website. Will this program work for me?

Absolutely. There is a common misbelief that digital analytics is only helpful for ecommerce websites. In fact, non-ecommerce websites need more analytical insight than ecommerce websites. 

That is because, unlike ecommerce websites, almost all macro conversions (like placing an order) happen offline via phone calls, store visits, on-site visits etc. This makes attributing offline conversions to online marketing activities very difficult and challenging. 

If you are doing marketing for this type of website then you will have a hard time reporting the value you have added to the business bottomline without proving that your online marketing efforts have actually impacted the offline conversions. 

So if you manage or market a non-ecommerce website then the knowledge of digital analytics is extremely important for you.


Q10. English is not my first language. Will I be able to understand the study material?

Yes you will understand the study material. We have students from all over the world. It does not matter whether or not English is your first language. You will understand the study material.

We have students from US, Canada, Mexico, UK, France, Spain, Italy, Finland, Germany, Belgium, Poland, Sweden, Turkey, UAE, India, Thailand, Vietnam, Australia, New Zealand to as far as China, Japan and South Korea where very few people know English.

We have students from dozens of countries where English is not their first language. All these people are successfully taking this course.


Q11. Do you provide any guarantee?

Yes. Absolutely. We guarantee that if you keep doing what you're doing, you'll get the same results. That's our guarantee. Now, with that said, we also guarantee that our program works. 

Let's just be clear that you should either commit to this program, with the attitude that it's going to work for you fully and completely, or you decide that it's not right for you at this time. If it's not a good fit, that's totally okay. 

But I can assure you this, people who are looking for a reason for something not to work usually find it. This is very true. If someone's really looking at reasons why this isn't going to work, they're going to find it anyway. 


Q12. How long until I see results from this training?

So that totally depends on how quickly you work through the training program and how quickly you take action. Some people get results within the first week of joining the program, others work their way through slowly and it takes longer.


Q13. If I purchase this program now can I start at a later date?

Yes you can. You can purchase right now to secure your seat and lock it in... at the current price and then you can start the program at whatever date you want. You get lifetime access to the study material. You can start this program 10 years from today. But I won’t recommend that : )

But make sure you go ahead and join right now to lock in the current price... as it may not last. We are going to double the course fees pretty soon. You have been warned : )


Q14. Do I have to complete this program in 8 weeks or can I work at my own pace?

You can complete this program over whatever time-frame you want. You can choose to complete this in less than 8 weeks or over the course of one year, that is totally up to you and what works best for you.


Q15. What is the difference between ‘Digital analytics’ and ‘Google Analytics’?

99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics. They just copy each other. Monkey see, monkey do. 

But Digital analytics is not about GA, GTM. It is about analyzing and interpreting data, setting up goals, strategies and KPIs. It’s about creating strategic roadmap for your business.

Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’. You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs. You are either likely to end up somewhere other than your destination or get involved in an accident.

You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment. You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.

You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Digital Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA. You need to know lot more than GA in order to work as a Digital Analyst.

However here is the good news. This training program also include a course on Google Analytics.


Q16. What is the difference between Digital Analytics and Conversion Optimization?

Digital Analytics is the core discipline. Conversion optimization is one of the application of Digital analytics.

Digital Analytics is like grammar and words, and conversion optimization is the language based on that grammar. So if you try to speak conversion optimization without knowing the grammar, you are going to speak it all wrong.

So for a start, you could be saying conversion ‘rate’ optimization all this time. When the proper name is ‘conversion optimization’ (and there is a good reasoning behind that).

In fact, you can run A/B tests 24 hours a day, 7 days a week, 365 days a year and still won’t see any improvement in sales if you don’t understand the statistics behind such tests.

Data sampling issues, underpowered hypothesis, statistical significance issues, underpowered tests, overpowered tests, poor data sample, confounding variables etc can easily skew your test results and give you imaginary lifts which will never translate into actual sales.

Digital analytics is about analyzing and interpreting data, setting up goals, strategies and KPIs. It’s about creating strategic roadmap for your business. Its about the maths and stats.

Conversion optimization deals with on site optimization where Digital page designs are evaluated and optimized for conversions through ‘voice of customers analysis’.

As such, conversion optimization is a subset of Digital analytics.

If you are strong in Digital analytics but weak in conversion optimization, you can still do well. But if you are weak in Digital analytics, you are destined to fail in conversion optimization.

Why?

Because you lack basic understanding of how data works, how number and ratio metrics work, how to analyze and interpret data.

You won’t understand data sampling issues, you won’t understand statistical significance issues with ratio metric like conversion rate.

Then anything you do in conversion optimization is not based on maths and stats but the best practices borrowed from other optimizers.

What separates one optimizer from the other, is actually the interpretation of data. How they read the data and gather insight to drive sales.

Any person can learn to do A/B testing in couple of hours. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

What Professional Development is worth to you?

I invested US $3000 of my own money to learn web analytics in 2012.

Following is the receipt of the payment I made back in 2012 to learn web analytics directly from ‘Avinash Kaushik’:


Note my monthly payments.

Spending over $1k each month. That was in the year 2012. Some 7 years ago.

Same training today would have cost over US $12,000

Since then I have acquired 10x more knowledge through my own efforts and it is ever increasing.

Had I waited long enough, I may have missed my chance to be coached directly by Avinash, as his company was acquired by ‘Simply Learn’ back in 2015 and he is now, no longer coaching new students.

That’s how people miss opportunities in life. When something is offered to them they don’t grab it straightway.

They think more about the price than the benefits and procrastinate. And when they are finally ready, the opportunity is no longer available.

You would be getting all of this knowledge and expertise for the fraction of the price.

The BONUSES you get with this training program:

BONUS #1: Done for you Audits + Downloadable Worksheets 

I have spent years…. creating and refining my audits and worksheets. This is what i use personally in my day to day work to earn a 6 figures income…. and I am giving all of this to you. You just need to download them……..and fill in the blanks. The price of these audits and worksheets alone is 10x times more than the cost of the entire program.


BONUS #2: Done for you funnels

There is a very particular way to build your funnels, so that you can make sure that you are getting results. I am going to show you, how to do that.


BONUS #3: Lifetime access to the course with no monthly/annual subscription fees 

You pay only one time fees for this training program. Unlike others, I don’t believe in charging monthly/annual subscription fees. I won’t boot you out of this program, if tomorrow you stopped paying your subscription fees. You get lifetime access. This bonus alone can save you….. thousands of dollars a year.


BONUS #4: New study material added every few weeks. Life long free learning 

Not only you get lifetime access with no subscription fees, you also get lifetime free course updates. And I add a lot of new content from time to time.


BONUS #5: The Community: Private FB Group 

You would not be alone going through this training. You will get to join the private...members only Facebook group for networking, for asking questions, for support. We share strategies inside the group. You can meet your peers and mastermind. 

You can directly ask me any question and I will reply back. This is not the training where you come in, go through training, get stuck and feel like there is no way to move forward..... No..... When you come to our Facebook group, you ask questions then myself or my team will get back to you and support you.

People who join our thriving Facebook community….say it's worth the price of admission alone.


BONUS #6: Hundreds of assessments to test your learning 

I have developed so much content in my career that I do not always remember what i published. So when I look back at my own work, I sometimes get light bulb moments. "Wow that's useful information, that makes sense. How come I am not implementing it?" . So I go through my blog posts, books and courses to freshen things up. 

In the end............ only that information is going to serve you well which you remember in the first place. You are not learning, if you can’t remember what you learned. So  "Whoever remember the most 'win'". The various assessments embedded in this training program...are there... to help you with retaining useful information. 


SPECIAL BONUS: Ask me questions directly for free 

Listen, when I have done private coaching before, it has not been less than $10,000. My hourly rates are pretty high. So if you want time with me, it is not cheap.

But when you join this training program, you can directly ask me any question for free. Imagine getting life long consulting from me... for no extra charge.


"Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime"

The knowledge that you will acquire through this training will serve you for a lifetime. (Value: Priceless)


Just imagine what your work life will be like when you know how to conduct a very focused and meaningful analysis from the very start.

  • Start date: Available now

    Sign up to the digital analytics implementation program and get immediate access to all courses.

  • Duration: 8 weeks self paced

    8 weeks is just a guideline. You have lifelong access to the program and can take as long as you need.

  • Mode of study: 100% online

    Learn anytime, and from anywhere, with our online interactive virtual learning environment.

  • Exam type: Continuous online assessments

    We use online assessments to check your understanding throughout the course.

  • Free lifetime access and continuous course updates

    Once you sign up you have lifelong access to up to date study material.

  • Prerequisites: Working knowledge of ecommerce

    You don't need an coding or maths and stats background to complete this course.