Course curriculum

  1. Welcome

  2. Module-1: Google Analytics 4 (GA4) Basics

  3. Module-2: GA3 vs GA4

  4. Module-3: GA4 360 Basics

  5. Module-4: GA4 Setup

  6. Module-5: GA4 GDPR Compliance

About this course

  • 891 lessons

  • Start date: Available now

    Sign up for the GA4 Mastery Course and get immediate access.

  • Duration: Self paced

    You have lifelong access to the program and can take as long as you need.

  • Mode of study: 100% online

    Learn anytime, and from anywhere, with our online interactive virtual learning environment.

  • Free lifetime access and course updates

    Once you sign up you have lifelong access to up to date study material.

  • Get this program for FREE

    If you work in-house, just ask your boss or company to pay for this program. In this way, you get this program for FREE.

  • Learn in your native language

    We have students from all over the world. You can translate the course material into your native language if you want.

  • Convert text to speech in your native language.

    If you are visually impaired or prefer to listen, then you also have the option to convert text to speech in your native language.

  • Access the course via mobile app

    The GA4 Mastery Course is also available on mobile devices (both IOS and Android).

  • Get Life long free consulting

    This is not the training where you go through it, get stuck and feel like there is no way to move forward. You can ask as many questions as you want.

Join 4000+ digital marketing professionals and analysts

The "GA4 Mastery Course" is a part of the Digital Analytics Implementation program.


Meet the Instructor: Himanshu Sharma

(Author of Four Best Selling Books on Digital Analytics & Conversion Optimization)


  • Over 20 years of experience in Digital Analytics and Marketing.

  • Author of four best-selling books on Digital Analytics & Conversion Optimization

  • Nominated for ‘digital analytics association awards for excellence’.

  • Run one of the most popular blogs in the world on digital analytics at optimizesmart.com

  • Consultant to countless small and big businesses over the decade.


OptimizeSmart.com is one of the most visited analytics blogs on the planet. It gets more than a quarter-million visitors a month from all over the world.