🚀 Here’s What You’ll Achieve Through This Course 👇

[No prior knowledge of BigQuery or SQL required.]

  • Learn to send and manipulate GA4 data in BigQuery using ChatGPT without understanding a single line of SQL.

  • Unlock GA4 BigQuery insights without the SQL headache. Instead of teaching you SQL, I teach you to create effective text prompts in chatGPT, which will automatically create your desired SQL.

  • Automate SQL generation with ChatGPT via text prompts. Learn to write hundreds of lines of SQL code within seconds with 100% accuracy.

  • Learn to debug SQL in Seconds. Fix errors, rename fields, and adjust outputs by refining prompts.

  • Save countless hours trying to manually write and debug complex SQL. So, even if you are proficient in SQL, it is not really the best use of your time to manually create SQL queries.

  • Skip the steep learning curve of SQL. If you are just starting out, it could take YEARS to learn SQL at professional level.

  • Learn the underlying logic for calculating various GA4 dimensions and metrics in BigQuery. Your GA4 BigQuery data is only as good as the query logic you use.

  • The focus is entirely on teaching the underlying logic (instead of the actual SQL). So that you can scale across 'N' SQL use cases and generate consistent outputs repeatedly.

🤔 Why Can’t You DIY with ChatGPT?

AI tools lack 'Contextual Awareness', rely heavily on your input and most users struggle because they:

  • Don’t fully understand the GA4 BigQuery Schema.

  • Lack knowledge of the underlying logic for calculating specific dimensions and metrics. (this is where human expertise comes into the picture).

  • Struggle with aggregation levels (event, session, user). You would need to use different aggregation levels depending upon the scope of your analysis (event level, session level or user level analysis). This is another area where human expertise comes into the picture.

  • Can't craft precise and effective prompts that scale across various SQL use cases, generate consistent outputs repeatedly and follow a predictable syntax and flow, making them teachable and reusable.

🚀 Prompt Engineering is the future but it is far more nuanced.

Effective prompt engineering goes beyond basic instructions. It requires a deep understanding of the specific domain.

  • Every GA4 property can have unique configurations (custom dimensions, event names, etc.). ChatGPT doesn’t have access to a user’s specific GA4 setup, which means it can’t tailor SQL queries to match unique data structures unless the user provides explicit details.

  • Every business has unique data collection and analysis requirements. AI lacks intrinsic knowledge of these nuances unless explicitly trained or guided with detailed prompts.

  • The effectiveness of AI-generated SQL depends heavily on the clarity and specificity of the input prompt. Users need to describe the schema, logic and desired output in great detail to achieve meaningful results.

  • So, while any person can use ChatGPT, not everyone can use it at a professional level for accurate code generation.

  • For example, ChatGPT won’t automatically know the logic behind "Engaged Sessions" in GA4 unless explicitly guided. Knowing this requires domain-specific expertise.

Course curriculum

"AI will not replace you anytime soon. But the person who can use AI will."

  1. Welcome

  2. Module-1: Introduction to Google BigQuery

  3. Module-2: GA4 BigQuery Integration

  4. Module-3: BigQuery Public Datasets

  5. Module-4: Understanding BigQuery User Interface

  6. Module-5: BigQuery Data Transfer Basics

About this course

  • 330 lessons

  • Start date: Available now

    Sign up for the GA4 Bigquery Course and get immediate access.

  • Duration: Self paced

    You have lifelong access to the program and can take as long as you need.

  • Mode of study: 100% online

    Learn anytime and from anywhere with our online interactive virtual learning environment.

  • Ongoing course updates

    Once you sign up, you have access to up-to-date study material.

  • Get this program for FREE

    If you work in-house, just ask your boss or company to pay for this program. In this way, you get this program for FREE.

  • Learn in your native language

    We have students from all over the world. You can translate the course material into your native language if you want.

  • Convert text to speech in your native language.

    If you are visually impaired or prefer to listen, then you also have the option to convert text to speech in your native language.

  • Access the course via mobile app

    The GA4 BigQuery Course is also available on mobile devices (both IOS and Android).

  • Get ongoing free consulting

    This is not the training where you go through it, get stuck and feel like there is no way to move forward. You can ask as many questions as you want.

Join 4000+ digital marketing professionals and analysts

Meet the Instructor: Himanshu Sharma

(Author of Four Best Selling Books on Digital Analytics & Conversion Optimization)


  • Over 20 years of experience in Digital Analytics and Marketing.

  • Author of four best-selling books on Digital Analytics & Conversion Optimization

  • Nominated for ‘digital analytics association awards for excellence’.

  • Run one of the most popular blogs in the world on digital analytics at optimizesmart.com

  • Consultant to countless small and big businesses over the decade.


OptimizeSmart.com is one of the most visited analytics blogs on the planet. It gets more than a quarter-million visitors a month from all over the world.