Sales & ROI Accelerator.

This course is designed to help you quickly increase your website sales and ROI in a short period of time by leveraging analytics data.

Join the program - $998 Watch free training before you enroll.

Is this training program right for you?

This training program is for you, if any one or all of the following apply to you:

You are struggling to understand the true purchase journey of your customers.
You can not determine the most effective marketing channels for investment.
You can not scale your marketing efforts and ad spend because you don’t really know what is working and not working in your marketing.
You are losing money in paid advertising because you don’t know what is working and where to invest time and money.
Your client/boss is not happy with your performance because you are having a hard time proving the ROI of your marketing/ optimization efforts.
You are struggling to understand your web analytics reports.
You are running A/B tests after A/B tests but it is not resulting in any ‘real lift’ in sales and other conversions.
You do not have well defined goals, strategies and KPIs in place for your business/company. You do not have a strategic roadmap for your business.
You do not have a proven process and framework in place through which you can scale your business and optimization efforts.
Your lack of knowledge and skills are hindering your ability to grow in your business/career.

Course Overview

The ‘Sales & ROI Accelerator’ course is designed to help you quickly increase your website sales and ROI in a short period of time.

Here, the focus is on creating a strategic road map for your business and on setting goals, strategies, KPIs, and funnels.

In this course, I show you step by step, how I optimize websites for sales and other conversions. I will show you step by step:

how I interview new clients,
what questions I ask,
how I do product analysis,
market analysis, campaign analysis, competitive analysis, etc.

Not only do I show you the steps I follow but I also share the actual worksheets I use in my day to day work. You can download these worksheets and use them straight away.

Hear what ‘Alex Edsel, Professor at The University of Texas’ thinks of the "Sales & ROI Accelerator" program.

Course curriculum

Welcome
The 30,000-Foot View
Module-1: Gathering Business Intelligence
Module-2: Website Audit
Module-3: GDPR Compliance Audit
Module-4: Analytics Account Audit & Fixing Issues
Module-5: Website usage analysis
Module-6: Understanding customers purchase journey
Module-7: Setting up goals, strategies and KPIs
Module-8: Building value ladders and funnels
Module-9: Scaling Ads
BONUS Module: Copywriting basics
Congratulations: You have completed the course!

About this course

464 lessons

Join 4000+ digital marketing professionals and analysts.

The "Sales & ROI Accelerator Course" is a part of the Digital Analytics Implementation program.

Start date: Available now

Sign up for the Sales and ROI Accelerator program and get immediate access.
Duration: Self paced

You have lifelong access to the program and can take as long as you need.
Mode of study: 100% online

Learn anytime, and from anywhere, with our online interactive virtual learning environment.
Exam type: Continuous online assessments

We use online assessments to check your understanding throughout the course.
Free lifetime access and course updates

Once you sign up you have lifelong access to up to date study material.
Prerequisites: Working knowledge of ecommerce

You don't need a coding, maths, or stats background to complete this course.
Think in terms of ROI

To recover the entire cost of this training, you would need just one client from the Western world, regardless of where you live.
Get this program for FREE

If you work in-house, just ask your boss or company to pay for this program. In this way, you get this program for FREE.
Learn in your native language

We have students from all over the world. You can translate the course material into your native language if you want.
Convert text to speech in your native language.

If you are visually impaired or prefer to listen, then you also have the option to convert text to speech in your native language.
Access the course via mobile app

The Sales and ROI Accelerator program is also available on mobile devices (both IOS and Android).
Get Life long free consulting

This is not the training where you go through it, get stuck and feel like there is no way to move forward. You can ask as many questions as you want.

The BONUSES you get with this training program:

SPECIAL BONUS: Ask me questions directly for free.

BONUS #1: Done for you Audits + Downloadable Worksheets

I have spent years creating and refining my audits and worksheets. I use them personally in my day-to-day work to earn a six-figure income, and I am giving all of this to you. You just need to download them and fill in the blanks.
BONUS #2: Done for you funnels

There is a very particular way to build your funnels so that you can make sure that you are getting results. I am going to show you, how to do that.
BONUS #3: Hundreds of Assessments to test your learning

You are not learning if you can’t remember what you learned. The various assessments embedded in this training program are there to help you with retaining useful information.

Meet the Instructor: Himanshu Sharma

(Author of Four Best Selling Books on Digital Analytics & Conversion Optimization)

Over 20 years of experience in Digital Analytics and Marketing.
Author of four best-selling books on Digital Analytics & Conversion Optimization
Nominated for ‘digital analytics association awards for excellence’.
Run one of the most popular blogs in the world on digital analytics at optimizesmart.com
Consultant to countless small and big businesses over the decade.

OptimizeSmart.com is one of the most visited analytics blogs on the planet. It gets more than a quarter-million visitors a month from all over the world.

Frequently asked questions

Q1. What is this program NOT about?

This is not a course on business intelligence or data science. There are no chapters on business analytics technologies like ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’, ‘R’, etc. . . . . . . . In this course, the focus is mainly on learning web/digital analytics and optimizing a business's online performance. The focus is on analysing and optimizing a business's online and offline footprints, as long as they can be measured, classified, or categorized and are used to optimize the business's online performance. . . . . . . Data can also be used to optimize a business's offline performance and to make a wide range of business decisions, from operational to strategic to predictive. For that we use other business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’, ‘predictive analytics’ etc., all of which are not web analytics. . . . . . . This program is not an academic exercise. It is not like a school or college certification program where they just teach you the subject and some cool terms but do not teach you how to apply it in real life. It is about getting the end result, i.e. generating more sales and ROI by leveraging analytics data. Every topic covered in this program has something to do directly with your day-to-day job.
Q2. What do I need to know in advance in order to benefit from this program?

You need to have a working knowledge of e-commerce to get the maximum benefit from this program. What I mean by that is you understand how ecommerce works. That you have made a purchase online. And you can use the Google search engine, open and send emails, browse the internet, etc. This program is not for you if you can’t use a computer. No prior knowledge of maths and statistics is required. This is not a technical course so no prior knowledge of HTML and JavaScript is required.
Q3. How much time will I need to dedicate to this training each week?

You can complete this program over whatever time frame you want. This program is designed to fit around any schedule because we know that most people have 9-5 jobs, families, or busy schedules. To answer your question, you should allocate at least two hours per week to working through this program. If you can do that, then you’re good.
Q4. Will this program work for me?

Why not? This program works well for thousands of people from different industries and countries. Why it won’t work for you? If you choose to follow my process, it is 100% going to work for you.
Q5. I am brand new. Will this program work for me?

This program will absolutely work for you, even if you are brand new. If you are a college student, it can help you tremendously build your digital analytics career.
Q6. I have 10+ years of experience in digital analytics and marketing. Will this program work for me?

This program will absolutely work for you. It is highly unlikely that you won’t find anything new in this program. We have students with decades of experience in digital marketing benefiting from this program. Don't let the number of years of experience stop you from learning new skills.
Q7. I am in this _____ industry. Will this program work for me?

Listen, it doesn’t matter what industry you are in. As long as you have set up a website and want to measure your business's online performance, this program will help you.
Q8. I use Adobe Analytics and not Google Analytics. Will this program still work for me?

Absolutely. This program is on digital analytics, and Google Analytics is just one of the tools used to implement digital analytics. You can also use Adobe Analytics to implement digital analytics.
Q9. I run a non-ecommerce website. Will this program work for me?

Absolutely. There is a common misbelief that digital analytics is only helpful for ecommerce websites. In fact, non-ecommerce websites need more analytical insight than ecommerce websites. That is because, unlike ecommerce websites, almost all macro conversions (like placing an order) happen offline via phone calls, store visits, on-site visits etc. This makes attributing offline conversions to online marketing activities very difficult and challenging. If you are doing marketing for this type of website then you will have a hard time reporting the value you have added to the business bottomline without proving that your online marketing efforts have actually impacted the offline conversions. So if you manage or market a non-ecommerce website then the knowledge of digital analytics is extremely important for you.